I've gone back and forth with a co-worker about this, and it seems clear that our best bet for having employees understand what we offer, who we are, and how to work with us, is literally to sit with each employee separately and have an in-depth conversation one-on-one.
Though it seems tedious at the outset, it's the best way for us to introduce not only what we do, but who we are, our level of experience and the breadth of our services. I think that it also engenders a sense of personal responsibility in the employees who meet with us, rather than allowing them to zone out in a group meeting or presentation.
What about the information service groups that can't offer one-on-one time with users? It makes all the more clear the frustrations they face when limited to group orientations and bibliographic instruction sessions.
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